Merchant model
Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction.
i) Virtual Merchant –or e-tailer, is a retail merchant that operates solely over the web. [Amazon.com]
ii) Catalog Merchant: mail-order business with a web-based catalog. Combines mail, telephone and online ordering. [Lands’ End]
iii) Click and Mortar: traditional brick-and-mortar retail establishment with web storefront. [Barnes & Noble]
iv) Bit Vendor: a merchant that deals strictly in digital products and services and, in its purest form, conducts both sales and distribution over the web. [Apple iTunes Music Store]
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