Mercantile Models Of E-Commerce From The Consumer’s Perspective:-
The online consumer expects quality, convenience, value, low price and control.
To meet these expectations, the business process model from consumer’s perspective grouped seven activities into 3 phases.
Seven activities are
|1)Product / service search
3)Negotiations of terms
|4) Placement of order
5)Authorization of payment
6)Receipt for payment
|7)Customer service and support||3)Post purchase interaction|