Advertising Account Planner is the one who decides advertising campaigns to the right group of consumers.

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Skills Required:

Excellent Communication and Presentation Skills

Interested in meeting people

Ability to work under pressure and meet deadlines

Good at doing Market Analysis

Creative and Smart

Flexible

Ability to influence others

 

Academic Requirements:

BMS in Marketing/Masters Degree/Diploma in Advertising, Communication and Marketing

 

Your work would include the following:

Conduct Market Research

Analyze the Results of the Research

Decide Suitable Advertising Campaigns

Prepare Presentations about the product

Organize Surveys

Find out the Trends of the targeted groups

Co-ordinate with the advertising Creative team

Act as a link between Advertising Campaign and Targeted groups

 

Future Career Opportunities:

Promotion as Advertising Account Manager,

Planning Consultancy

Freelance work

Set up your own Specialist Advertising Agency

 

Facts of the Job:

You would have to travel a lot for meetings with clients.

Work long hours and even on holidays/weekends.

Stressful due to meeting the deadlines and targets in short period of time.

 

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