International Marketing Mumbai University October 2011 Exam Solved Answer Paper


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Question paper:

International Marketing Mumbai University October 2011 Exam Question Paper

Q. 1) Explain the following concepts: – 15 marks

a) FDI

Answer:

FDI

 

b) Demographic Segmentation

Answer:

 

Demographic segmentation

 

c) Contract manufacturing

Answer:

Contract manufacturing is a process that establishes a working agreement between two companies. As part of the agreement, one company custom produces parts or other materials on behalf of their client. In most cases, the manufacturer also handles the ordering and shipment processes for the client. As a result, the client does not have to maintain manufacturing facilities, purchase raw materials, or hire labor in order to produce the finished goods.

 

d) MODVAT

Answer:

MODVAT

 

e) Marginal cost pricing

Answer:

 

Section II

Q.3) What do you understand by International marketing? Explain its features. – 10 marks.

Answer:

 

 

Q.4) Explain positive and negative effects of trading blocs in international marketing. – 10 marks.

Answer:

 

Q. 5) Discuss the role of MNCs in international trade with examples. – 10 marks.

Answer:

How MNCs expand their business

 

Q.6) Justify the increasing emphasis on packing of goods for international marketing. – 10 marks.

Answer:

 

Q. 7) Short notes: – 10 marks

a) IRMAC

Answer:

IRMAC

 

b) Collaboration.

Answer:

Collaboration

 


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