Goal attainment is the most widely used criterion of organizational effectiveness, in goal approach, effectiveness refers to maximization of profits by providing an efficient service that leads to high productivity and good employee morale. Campbell has suggested several variables such as, quality, productivity, efficiency, profit, turnover, accidents, morale, motivation and satisfaction, which help in measuring organizational effectiveness. However, none of the single variable has proved to be entirely satisfactory.

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The main limitation of this approaches the problem of identifying the real goals rather than the ideal goals.

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