Frequently asked case study questions in special studies in marketing


Case study in special studies in marketing, apart from concept testing it also tries to check  the creativity of students.

General asked questions are.

1. Sketch the STP related to the case.
2. Which positioning strategy will you adopt for the given product? ( important)
3. What according to you will the most influential factor to the consumers for the given product in the case?
4. Create and ad campaign for the product mentioned in the case.
5. How will you build the brand image for the given product?
6 Which promotional tool/s or promotion mix will u suggest to popularize the product ?( important)
7. Comment on Celebrity endorsement.


Tips provided by Prof. Poonam Kakkad, BMS and BAF Coordinator of Nirmala Memorial Foundation College

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Poonam Kakkad

Prof. Poonam Kakkad is working as a BMS and BAF Coordinator at Nirmala Memorial Foundation College, Mumbai. She has completed her M. Phil, MBA and and presented many research papers in National and International conferences PAN India Level. She is currently pursuing her PhD program in commerce from University of Mumbai.


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