Explain Types of Packaging.
Ans. Consumer Packaging (Marketing emphasis):
Consumer – oriented packaging is a packaging which is designed for consumer convenience and appeal, marketing consideration and display. The main emphasis is on marketing. The marketing manager is more concerned with the consumer packaging because it provides information important in selling the product, in motivating the customer to buy the product or in giving the product maximum visibility when it competes with others on retail shelf.
Industrial Packaging (Logistics emphasis): Industrial packaging focuses on the handling convenience and protection during transportation, material handling, and storage. The main emphasis is on logistics. Logistics or industrial packaging is of primary concern to the logistics manager. This packaging protects the goods that a company will move and store in the warehouse and also permits the company the effective use of transportation vehicle space. It also has to provide information and handling ease.