If a family bought a refrigerator 10 years ago and the machine is still giving reasonable service then the family is unlikely to buy a newer and more advanced version of the refrigerator unless they get rid of the older one by selling it to someone. No one in our country is prepared to throw it as junk. Same thing is true for a number of products such as televisions, microwave ovens, washing machines, cars, two-wheelers, computers, etc.
This segment of present owners is sizeable enough yet to sell new brands to those who already own a similar product is not easy. To attract this segment, manufacturers regularly announce exchange offers.
Consumer durables market is the one where exchange offers are used the most. Almost all the TVs, Refrigerators, Washing Machines, etc. have exchange offers.
On exchanging old TV for a new Samsung Plano, upto Rs. 5000 off.
On exchanging old TV for a new Samsung Hitron Digital, upto Rs. 3000 off.
On exchanging old refrigerator for a new Samsung refrigerator, upto Rs. 8000 off.
On exchanging old mattress for a new Kurl-on mattress, get Discount upto Rs. 1200.
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