They are the most recent form of sales promotions. They are promotions that are done via the Internet. It is becoming increasingly popular because of the large use of Internet. But still it has a lot to develop.
The Godrej group of companies has launched “Godrej Bargainz”, which the company claims is the first ever online sales promotion by an FMCG company in India.
The promotion – where consumers can actually save while shopping from the Godrej Store on www.iBaya.com – will run exclusively on iBaya.com. Under the promotion, five winners will be chosen every week from the consumers who have shopped on the Godrej Store on the Website. The winners will receive a year’s free supply of Godrej consumer products.
According to the company, the store features the entire range of Godrej consumer products such as soaps, detergents, toiletries, hair colours, shampoo, hair oil, fruit beverages, processed foods, wheat atta, packaged foods, bakery items and household insecticides. Further, all the products have been made available at a special discount on the MRP to the consumer.