Environment threat and opportunity profile (ETOP) for a bicycle company
| S.No | Environmental sector | Nature of Impact |
| 1 | Economic | Up Arrow |
| 2 | Market | Horizontal Arrow |
| 3 | International | Down Arrow |
- · Up Arrow indicates Favorable Impact
- · Down Arrow indicates unfavorable Impact
- · Horizontal Arrow indicates Neutral Impact
The preparation of an ETOP provides a clear picture to the strategists about which sectors and the different factors in each sector have a favorable impact on the organization. By the means of an ETOP, the organization knows where it stands with respect to its environment. Obviously, such an understanding can be of a great help to an organization in formulating appropriate strategies to take advantage of the opportunities and counter the threats in its environment.
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