Consumers are demanding lower prices, better quality, a large selection of in-season goods. Retailers are struggling to fill the order. They are slashing back-office costs, reducing profit margins, reducing cycle times and making huge investments in technology. They make sure that warehouse costs are down by reducing their average inventory levels and co-coordinating consumer demand and supply patterns. In the push to reduce prices, more and more retailers are turning to overseas suppliers, because of cheap labor costs.

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Retailers are in much pressure and they are putting it on the manufacturing and supplier end of the pipeline. Pressure experienced by manufacturers and suppliers can be seen in disappearance of jobs, mergers and increase in business failures in the manufacturing sector. E-markets can provide a solution by promising customers more convenience and merchant’s greater efficiency and interactivity with suppliers.

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