1) Refer to the audience and the occasion

2) Say what the audience will gain from the presentation

3) Ask an abstract question

4) Give a narrative illustration of the topic

5) Preview and lead into the main idea

6) Introduce yourself and your qualifications

7) Use relevant humor


1) Be aloof or remote from the audience

2) Use gimmicks such as gross, irrelevant humor

3) Apologize

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