Demerits of TV advertising :

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Time consuming to produce an ad: it is very time consuming to produce a TV ad. The company has to hire a  production company. After this is done there is a long procedure of selecting the models, the location of shoot, etc. Therefore if not rightly produced the ad looks crude.

TV ads alone do not suffice:  in order to make the campaign successful TV ads have to be supported with other media like print or radio.

TV ads should have high frequency: this is because by the time an ad for other product appears the viewer forgets the ad for a particular brand. So it is necessary to penetrate the minds of the viewer and create brand awareness.

Immobile medium: radio and other print media is portable and can be carried anywhere. TV is fixed and impossible to carry places. It can penetrate only those places where there is a TV.

Difficult to gain inquiries: the problem is that the television ads last only for a few seconds. So it is difficult for the viewer to know about the product in that moment of time. It is difficult for him to note the inquiry number in a spate of a second. For eg: very few people remember the ASIAN PAINTS help line number.

 

 

Costly affair: it is very costly for producing a TV ad. Professionals have to be hired and they charge high fees. The COLA giants pay more than a 10 million rupees to its celebrities.

 

 

Statutory controls: the TV ads have to adhere to the I&B rules. Surrogate advertisements have been banned. The ads of liquor companies have been banned. Also some ads like the CLOSE-UP ad having MARC ROBINSON created furore.

 

 

 

 

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