Advantages Of Television Advertising:



TV has immense effect: no  other medium can compete with TV when it  comes to effective presentation. It attracts the attention of the viewers very easily. It also arouses interest. Audio as well as visual appeal.



Role model advantage: here the advertisers have celebrities as endorsers. These celebs are role models of the youth and the youth always ape to be like them. To associate them with the brand means that the youth will be tempted to buy that brand. E.g. in case of FIAT PALIO it has become a hit car because of SACHIN‘S image.



Reaches vast audience: the LPG era has led to a boom in television sales resulting into high penetration levels. Even the smallest retailer watches TV and he may be lured to stock a particular product.




Creation of AIDA: advertising in TV attracts Attention that creates an Interest and Desire that can lead to Action in the form of final purchase.



Demonstration effect: advertising helps companies to show the demo effect so that people know the uses of the product. This is useful to companies who are into white goods business. E.g. the washing machine ads generally demonstrate as to how to use the machine.



Creative use of environment: sometimes the sponsored program can be effectively used to produce        a                   commercial.            E.g:     KSBKBT.     In     KSBKBT     the     company     KOPRAN PHARMACEUTICALS advertised the brand SMYLE by having SMRITI MALHOTRA (TULSI) as brand endorser.



The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account