Advantages Of Television Advertising:
TV has immense effect: no other medium can compete with TV when it comes to effective presentation. It attracts the attention of the viewers very easily. It also arouses interest. Audio as well as visual appeal.
Role model advantage: here the advertisers have celebrities as endorsers. These celebs are role models of the youth and the youth always ape to be like them. To associate them with the brand means that the youth will be tempted to buy that brand. E.g. in case of FIAT PALIO it has become a hit car because of SACHIN‘S image.
Reaches vast audience: the LPG era has led to a boom in television sales resulting into high penetration levels. Even the smallest retailer watches TV and he may be lured to stock a particular product.
Creation of AIDA: advertising in TV attracts Attention that creates an Interest and Desire that can lead to Action in the form of final purchase.
Demonstration effect: advertising helps companies to show the demo effect so that people know the uses of the product. This is useful to companies who are into white goods business. E.g. the washing machine ads generally demonstrate as to how to use the machine.
Creative use of environment: sometimes the sponsored program can be effectively used to produce a commercial. E.g: KSBKBT. In KSBKBT the company KOPRAN PHARMACEUTICALS advertised the brand SMYLE by having SMRITI MALHOTRA (TULSI) as brand endorser.
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