Till recently, the importance of radio was not realized in a country like India. In fact Radio as a medium has far greater importance than TV. It is the ―real‖ mass medium. Radio is very easy to use and does not require technical abilities. It is the least cost form of communication. Radio was the  medium  that  helped   in  spreading  the   messages  of  various  freedom  fighters  during independence. 90% of the rural India has access to Radio.

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