Corporate Directional Strategies


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The Corporate Directional Strategies are:

A) Growth

(i) Concentration

  • Horizontal growth
  • Vertical growth

–          Forward integration

–          Backward integration

(ii) Diversification

  • Concentric
  • Conglomerate

B) Stability

(i) Pause/Proceed with Caution

(ii) No Change

(iii) Profit

 

C) Retrenchment

(i) Turnaround

(ii) Captive Company

(iii) Sell-out / Divestment

(iv) Bankruptcy / Liquidation


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