Consumer Search Of E-Commerce:-



Consumer search are categorized into 2 types.

•     Utilitarian means task related and relational, implying that a product is purchased in efficient manner.

•     Hedonic value means for fun sake and playfulness, does not complete the task.


In facilitating better consumer satisfaction and organizational search, intermediaries called information brokers or brokerages. Information brokerages are needed for 3 reasons.

•     Comparison shopping

•     Reduced search costs

•     Integration

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