COMPETITIVE ADVANTAGE:
Advertisement
Competitive advantage leads to superior profitability. At the most basic level, how profitable a company becomes depends on three factors:
- The amount of value customers place on the company’s product.
- The price that a company charges for its products.
- The cost of creating that value.
Value is something that customers assign to a product. It is a function of the attributes of the product, such as its performance, design, quality, & point – of – scale & after sale service.
A company that strengthens the value of its product in the products in the eyes of customers gives it more pricing options. It can raise prices to reflect that value or hold prices lower, which induces more customers to purchase its product & expand unit sales volume.
Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites!
If you want to join us, please mail to [email protected]
Latest posts by BMS Team (see all)
- Meterdown Annual Festival is back with its 7th edition – Starts today! - January 16, 2020
- Tybms sem 6 results 2019 declared on 19th June 2019 - June 19, 2019
- TYBMS Sem 6 Results 2019 Update from BMS khabri! - June 15, 2019
