BlackBerry Ltd launched a low-cost touchscreen smartphone in Jakarta, the Z3, as the embattled smartphone maker looks to gain sales back in emerging markets like Indonesia where its once-fervent following has shriveled.
The handset, was launched at a glitzy launch event in the Indonesian capital on Tuesday and it is the first in a line of devices being made with FIH Mobile Ltd, a unit of the giant Taiwanese Foxconn Technology Group best known for making gadgets like iPhones and iPads for Apple Inc.
The success of the handset in the market could well decide the outcome of both BlackBerry’s tie-up with the contract manufacturing giant and its own future in smartphones. The Z3 Jakarta Edition will hit stores on May 15. The device will be available through authorized partners in Indonesia at a price of IDR 2,199,000 ($190). In India it is expected
to come for approx Rs 15,000.
The BlackBerry Z3 smartphone has a 5-inch display, 5 megapixel camera, and a dual-core Qualcomm processor.
14 Comments