In sales responsibilities include
- Achieving sales targets set for the year
- Mobilizing resources – co-cordinating for stocks, advertising budgets etc, for achieving the above.
- Planning and implementing tactical plans for the year in the territory.
- Executing special schemes / promotions
- Managing various channels of distribution like distributors, dealers, showrooms
- Supervising the CFAs (which are the stocking points) with respect to their adherence to company norms.
- Reporting and communicating with other departments in the region and with the corporate head office.
And the responsibilities for a marketing professional include
- New product development from concept generation to launch
- Pricing
- Advertising and promotion
- Market research
- Sales forecasting and planning on an on-going basis
- Developing marketing programmes
- Devising special promotion schemes
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