Mercantile Models Of E-Commerce From The Consumer’s Perspective:-
The online consumer expects quality, convenience, value, low price and control.
To meet these expectations, the business process model from consumer’s perspective grouped seven activities into 3 phases.
Seven activities are
| 1)Product / service search
2)Product selection 3)Negotiations of terms |
1)Pre-purchase
determination |
| 4) Placement of order
5)Authorization of payment 6)Receipt for payment |
2)Purchases
consumption |
| 7)Customer service and support | 3)Post purchase interaction |
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