II Shree Raj II
NAVIGATOR TUTORIALS
SERVICE SECTOR MANAGEMENT
QUESTION BANK 2014
| Concept | Short Notes | |||
| 1. | Convergence (RPH-71) | 1. | Characteristics of Service (RPH-17) | |
| 2. | Service Trinity (RPH-52) | 2. | Goods Service Continuum (RPH-39) | |
| 3. | Technique & Functional Quality | 3. | Goods V/S Service Marketing (RR-35) | |
| (RPH- 253) | ||||
| 4. | Perceived Service Quality (RPH- | 4. | Six Dimension of Service Leadership | |
| 254) | (RPH-306) | |||
| 5. | Yield Management (RPH-216) | 5. | Vision – Mission Strategy (RPH-288) | |
| 6. | Zone of Tolerance (RPH-64) | 6. | Service Recovery (RPH-260) | |
| 7. | Pricing Objectives (RPH-98) | 7. | Service Failure (RPH-259) | |
| 8. | Line Of Visibility (RPH-311) | 8. | Gap Model (RPH-240) | |
| 9. | Credence Qualities (RPH-44) | 9. | Franchising (RPH-131) | |
| 10. | Service Life Cycle (RPH-85) | 10. | Core & Supplementary Services | |
| (RPH-65) | ||||
| 11. | Facilitating Service (RPH-96) | 11. | Buying Roles (RPH-68) | |
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| (RPH-141) | ||||
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| 14. | Quality Dimension (RPH-238) | |||
Long Answer-
- Strategies For Managing Capacities to Match Demand (RPH-209)
- Strategies For Managing Demand to match Capacities(RPH-211)
- Service Marketing Environment (RPH-32)
- Growth of Service Sector in India (RPH-8)
- Steps in Service Market Segmentation (RPH-199)
BOOKS: RPH (Sunny Fernandes) 5th Edition
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