Title

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Publisher

Author

Marketing Management Analysis, Planning and Control

Prentice-Hall of India Pvt. Ltd.

Philip Kotler

Marketing Management and the Indian Economy

Vikas Publications

S. Neelamegham

Modern Marketing Management in the Indian context

Progressive Corpn. Pvt. Ltd.

R.S. Davar

Marketing Systems: An Introductory Analysis

Harper & Row

George Fisk

Readings in Marketing Management

Asia Publishing House

Boyd & Kappor

Modern Marketing Strategy

The New American Library

Brisk & Chapman

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