|
Title |
Publisher |
Author |
|
Marketing Management Analysis, Planning and Control |
Prentice-Hall of India Pvt. Ltd. |
Philip Kotler |
|
Marketing Management and the Indian Economy |
Vikas Publications |
S. Neelamegham |
|
Modern Marketing Management in the Indian context |
Progressive Corpn. Pvt. Ltd. |
R.S. Davar |
|
Marketing Systems: An Introductory Analysis |
Harper & Row |
George Fisk |
|
Readings in Marketing Management |
Asia Publishing House |
Boyd & Kappor |
|
Modern Marketing Strategy |
The New American Library |
Brisk & Chapman |
5 Recommended Books in Marketing
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