Kotler describes six main activities of a sales force:
(1) Prospecting – trying to find new customers
(2) Communicating – with existing and potential customers about the product range
(3) Selling – contact with the customer, answering questions and trying to close the sale
(4) Servicing – providing support and service to the customer in the period up to delivery and also post-sale
(5) Information gathering – obtaining information about the market to feedback into the marketing planning process
(6) Allocating – in times of product shortage, the sales force may have the power to decide how available stocks are allocated
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