• Personal selling is a face-to-face activity; customers therefore obtain a relatively high degree of personal attention
• The sales message can be customised to meet the needs of the customer
• The two-way nature of the sales process allows the sales team to respond directly and promptly to customer questions and concerns
• Personal selling is a good way of getting across large amounts of technical or other complex
product information
• The face-to-face sales meeting gives the sales force chance to demonstrate the product
• Frequent meetings between sales force and customer provide an opportunity to build good long- term relationships
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