TYBMS Environmental Management & Economics Sem 5 Syllabus: Strategic Management


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Introduction to Strategic Management

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  1. Definition and concepts
  2. Company / Business / Management levels
  3. Nature, importance and benefits of strategic management
  4. Strategic management models and guidelines for effective strategic management
  5. Overview of strategic management process.

 

Strategic Formulation:

  1. Setting objectives- vision, mission, goals
  2. Analysing internal and external environment – SWOT
  3. Strategy making
  4. Entrepreneurial model
  5. Adaptive model
  6. Planning model
  7. Types of strategies – Analysing and choosing the right strategy

 

Strategy Implementation:

Implementation of strategy to functional areas: Production, Operations, Marketing, Finance, Human Resource Management, Others – R & D, Innovation, Quality enhancement etc.

 

Strategy Evaluation:

  1. Review
  2. Feedback
  3. Control
  4. General Characteristics of an effective evaluation system.
  5. Contingency planning and auditing.

 

 

The list of reference books of Strategic Management is as follows:

  1. Strategic Management- Concepts and Cases – Fred R. David
  2. Concepts in Strategic Management and Business Policy – Thomas L.Wheeen, J. David Hunger, Krish Rangarajan
  3. Strategic Management – Andrews
  4. Strategic Management – Concepts and Cases – Guillick
  5. Strategic Management – Philip Sadler
  6. Strategic Management: Theory and Practice – Parnell John A
  7. Game Theory: A Non-technical Introduction to the Analysis of Strategy – McCain Roger A.
  8. Leading Strategic Change: Breaking through the Brain Barrier – Black J Stewart, Gregersen Hall B
  9. Strategy Specific Decision Making: A Guide for Executive Competitive Strategy – Forgang William G.
  10. Business Policy and Strategic Management: Concepts and Application – Gupta, Vipin, Gollakota, Kamala Srinivasan R.
  11. Global Strategic Management – Mellahi Kamel Frynas, Jedrzej G., Finlay Paul
  12. 6 Proven Strategies for building High Performance organizations Winning Management – Rinkie Wofl J.
  13. Strategic Management – Namakumari, Ramaswamy

 

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

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