Tips to help you study Public Relations Management- semester 4


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PR

When you see your PR text book I am sure the first thought that comes to your mind is why am I studying a BMM subject?

All you BMSites, change your perspective a bit as  PR or Public Relations is not just related to the mass media but has a strong relevance for in the corporate world, which is why for BMS students who are the future managers in making, studying PR is very important.

Let us first understand in brief what PR is all about, before we break our heads on how to study it; Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.

 For BMS SEM 4, the PR syllabus is as follows:

 

1. Public Relations :

Definition – Meaning – Importance –Objectives – scope and Functions – Organization of Public
Relations of Corporate Bodies – Internal Organization –Seeking Consultancy Services – Pole of Public relations for Corporate Internal Security in Managing Delegates and Visitors – Qualities of Good Public Relations Personnel – Selection, Training and Development of Public Relations Staff –Importance of Mannerism s and Body Languages in Public Relations.

2. Public Relations Strategy :

Meaning – Importance – Strategy for Marketing – Tangible & Service Products, Marketing Strategy for Creating Corporate Image – Strategy for Promoting Social Awareness & Public Education for National Integrity, Social Reforms, Health & Education – Strategy for Damage Control – Meaning and Importance – Case Study of Corporates in India – Public Relation Activities Before. During & after general meetings of corporate bodies – Public Meetings – Event Management.

3. Public Relations Communications :

Meaning – Importance – Process for Customer Care & Complaint Handling – Process to
Collect Dues & Keep the customer – Communication with Aids to Trade – Bankers, Insurance Agents and Local Bodies. Public Relations Materials & its Importance – Organizing Press
Conferences – Electronic Media Coverage, Sales Promotion Campaign, Participation in Trade Fairs & Trade Exhibitions – Essentials in Presentations in Seminars / Conferences – Dress code – Audio Visual Aids Communication Skills – Contents of Presentation – Time Management – Feedback Analysis – Information Management – Sources – Importance in Public
Relations Management.

4. Public Relations Management:

Ethics – Do’s & Don’ts in Public Relations Management – Customers & Investors Education – Selection & Importance of Brand Ambassadors – Public Relations Functions in the light of Right to information consumerism – NGO activism – Code of Conduct in Advertisement – Outsourcing of Public Relations – Importance Selection, Control.

Take up your first unit first, the topics are very easy to understand and the basics of PR so to go ahead with subject a clear understanding of all the concepts and topics in the first unit is a must.

Take up your last unit next; it’s more fun when you relate it with real life companies and their PR. Just Google a bit of the topics and find out related cases, this will give you a better understanding of the subject along with a cartload of examples that you can give as examples in your answer sheet and earn more marks.

Unit two is all about strategies and that can be learnt best with textual knowledge. Same goes with unit three. The more you can relate it with real life events and examples the brighter are your chances of scoring well.

PR is all about sending the message across to the world depending on your purpose and needs. If you are truly interested in PR, joining up the committee that organizes your college fest, with their PR department or interning somewhere as a PR executive is a great chance to help you learn on the job and open up your horizons about it.

You never know you may end up choosing it as a career option in the future.

 

 


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Ami Pandya

'Ever Learning, Ever Evolving, Never Giving up' sums up www.bms.co.in's Content Manager and passionate writer, Ami. She is a BMS graduate who has freelanced in the past with the top Indian newspapers and magazines. Apart from writing she also likes to indulge into travelling, photography and social work.

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