Techniques used in sampling:

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  • In-store sampling

 

Lakme has in-store trail products. Since it in the cosmetics market it is very essential to provide samples, many stores in Mumbai from time to time have Lakme sampling offers. Where they allow you to try the product and then buy it.

 

  • Door-to-Door sampling

 

Whisper  have done door-to-door sampling, sampling through schools, newspapers, etc. even now after so many years of its launch it does sampling because of the new target base that gets added every year.  

 

Pantene also does door to door sampling.

 

  • Newspaper sampling

 

Again Whisper and Pantene have done sampling through the newspapers.

 

  • On-package sampling

 

Fair glow, a lot of free Fairglow soaps were available with many other products, especially other HLL products.

 

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