Many road shows and mobile vans distribute free products or offers.
Free Movie tickets, disco passes, pens…are often distributed.
Promotion: Smapling excersie
Objective: to create awarness and initiate the consumer;’sales promotions taste buds.
City: 18 cities
Strategy: Extensive sampling for kurkure was undertaken in 18 cities in the north wherein a branded float visited various markets and sample packs of the product were distributed to the target audience. Over 2 lakh packs of kurkure were distributed as samples.
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