The technique of Lifestyle Segmentation:


Lifestyle segmentation research measures

1.  How people spend their time engaging in activities,

2.  What is of most interest or importance to them in their immediate surroundings, and

3.  Their opinions and views about themselves and the world around them.

Together, these three areas are generally referred to as Activities, Interests, and Opinions, or simply AIOs.


The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
1 Comment

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account