Lifestyle can be viewed as a unique pattern of living which influences and is reflected by one‘s consumption behavior. Therefore, the way in which marketers facilitate the expression of an individual‘s lifestyle is by providing customers with parts of a potential variety form, they as artists of their own lifestyles can pick and choose to develop the composition that for the time seems best.



Many products today are lifestyle products that they portray a style of life sought by potential users Nevertheless, the basic premise underlying lifestyle research is that the more marketers understand their customers, the more effectively they can communicate and market to them.


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