What Are The Factors To Select Advertising Agency?


Advertising Agency


Factors/ Considerations in the selection of An advertising Agency:

The following factors need careful consideration while selecting an ad agency:

  • Creativity of an agency
  • Size of the agency
  • Initiative & involvement
  • Marketing standing of the agency
  • Type of clients of the Agency
  • Media connection of the Agency
  • Service offered by an Agency
  • Location of an Agency
  • Accreditation of the Agency &
  • Compensation of the agency services.


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