1. The central strategy-making challenge in a turbulent market environment is managing change.
2. A company can assume any of three strategic postures in dealing with high-velocity change:
a. It can react to change
b. It can anticipate change, make plans for dealing with the expected changes, and follow its plans as changes occur
c. It can lead change
Reacting to change and anticipating change are basically defensive postures; leading change is an offensive posture.
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