The Strategic Planning Process:

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Although specific steps in the formulation of the strategy may vary, the process can be built, at least conceptually, around the key elements:

a)      Inputs.

b)      Enterprise Profile.

c)      Orientation of Top Managers.

d)     Purpose and objectives.

e)      External Environment.

f)       Internal Environment.

g)      Alternative Strategies.

h)      Evaluation and Choice of Strategies.

i)        Medium and Short range Planning, implementation and control.

j)        Consistency and Contingency.

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