Sources Of Marketing Information System:
In MIS, information is collected, arranged, stored and made available to departments and managers for decision-making. Information is the base of MIS. Such information is collected from different sources, which includeinternal and external.
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Internal Sources of Information:
(1)Â Â Â Â Â Old statistical records of the company.
(2)Â Â Â Â Â Sales invoices and sales statistics
(3)Â Â Â Â Â Sales-force reports
(4)Â Â Â Â Â Sales Analysis
(5)Â Â Â Â Â Production statistics
(6)Â Â Â Â Â Profit and Loss statements
(7)Â Â Â Â Â Operating Ratios
(a)Â Â Â Gross Margin ratios
(b)Â Â Expense Ratios
(c)Â Â Â Net Profit Ratios
(8)Â Â Â Â Â Departmental budgets and reports
(9)Â Â Â Â Â Old research reports and surveys
(10)Â Periodical progress reports
(11)Â Directors’ reports and committee reports.
External Sources of Information:
(1)Â Â Â Â Â Â Â Â Trade journals and periodicals
(2)Â Â Â Â Â Â Â Â Business press i.e. Economic Times, Financial Express, etc
(3)Â Â Â Â Â Â Â Â Census reports and other government publications on business, finance, marketing, exports, etc.
(4)Â Â Â Â Â Â Â Â PublicaÂtions of trade associations, chambers of commerce and other agencies concerned with finance, trade, commerce and industry
(5)Â Â Â Â Â Â Â Â Publications of RBI/ financial institutions, term lending institutions and government departments
(6)Â Â Â Â Â Â Â Â Publications and survey reports of IMF, World Bank, WTO, FAO/ etc.
(7)Â Â Â Â Â Â Â Â Published survey reports and statistical data
(8)Â Â Â Â Â Â Â Â Special reports, surveys etc. conducted by marketing research agencies, magazines, advertising agencies etc.
(9)Â Â Â Â Â Â Â Â Publications of stock exchanges, commodity exchanges and export promotion councils
(10)Â Â Â Â Daily press, reports and information.
(11)Â Â Â Â Marketing Research
(12)Â Â Â Â Syndicated services
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