Precautions In Using MIS

Precautions In Using MIS

1. The firm should not put too much emphasis only on a computerized information system and lose sight of the importance of human processors.
2. 2.      Efforts should be made to ensure the quality of data and not accept all computer output as gospel because there is an old adage which goes as – “garbage in -garbage out”.
3. Specific care be exercised that computer outputs should not be voluminous so as to discourage use by marketing decision makers.
4. The Marketing Information should be flexible enough to be adjusted according to the specific use by decision makers and serve all levels of management.
5. When newly establishing and developing a Marketing Information System rather than making it very sophisticated at the outset itself, it will help if improvising is done by stages.
6. Executives and managers wanting Marketing Information should be properly trained and also communicate the type of information being sought.