• Characteristics of services and its implication on banking, housing and construction industry
  • Pricing in tourism services and its elements
  • Branding of services
  • People mix in service industry
  • Critical and non-critical incidents
  • Moments of truth
  • S.T.P. (Segmentation, targeting and positioning) concept
  • Gap model of service quality and ways to overcome each gap
  • Quality dimensions of hotel industry
  • Service recovery procedure of hotel
  • Way of Handling consumer complaints
  • Factors for growth of service sector in India
  • Flowcharting/service mapping of banking services
  • Internal marketing of insurance services


Apart from this, also go through:





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