Service Sector Management Important Questions 2013 – 1 day before the exams!

• Characteristics of services and its implication on banking, housing and construction industry
• Pricing in tourism services and its elements
• Branding of services
• People mix in service industry
• Critical and non-critical incidents
• Moments of truth
• S.T.P. (Segmentation, targeting and positioning) concept
• Gap model of service quality and ways to overcome each gap
• Quality dimensions of hotel industry
• Service recovery procedure of hotel
• Way of Handling consumer complaints
• Factors for growth of service sector in India
• Flowcharting/service mapping of banking services
• Internal marketing of insurance services

Apart from this, also go through:

http://www.bms.co.in/service-sector-management-important-question-bank-2013-vipin-saboo-tutorials/

http://www.bms.co.in/service-sector-management-most-important-questions-2013/

http://www.bms.co.in/service-sector-management-important-question-bank-navigator-tutorials/