List of Important questions for Service Sector



  • Describe suitable approaches for classifying services with proper justification
  • What are the dimensions/ determinants of quality? Define each of them with examples.
  • Distinguish between goods and services. What are the challenges faced by the service marketers?
  • Describe the pricing philosophy/methods used in the Government and Private Hospitals.
  • What is Benchmarking? How relevant it is in service marketing?
  • Discuss in detail relevance of 8Ps in hospitality industry.
  • Explain the layers and features of a service map in respect to tourism industry. Explain any one blueprint of a process in tourism industry.
  • Attribute reasons for the rapid growth of service sector in the global as well as Indian context.
  • What is service blueprint? How it is used for marketing human resources and operation decision in service organization?
  • Discuss this in detail with relevance to airlines industry and elaborate the people elements in airlines.
  • Flow charting/service mapping a service is to correlate service towards making service delivery process more simpler and consumer friendly – Do you agree? Why? Elaborate your answer keeping banking services in mind.
  • Provide a GAP analysis for a Hotel Industry


  • Procedural justice
  • Service failure
  • Service blue print
  • Pre-requisites for achieving service quality
  • Dimensions of service leadership
  • Moment of truth
  • Service marketing trinity triangle
  • Perceived quality
  • Service recovery
  • Zone of tolerance


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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.

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