IMPORTANT CONCEPTUAL QUESTIONS:

Advertisement

1.       Procedural justice (march 11)

2.       Buying roles (oct. 2010)

3.       Micro environment

4.       Technological environment

5.       Service failure  (march 2011)

6.       Service marketing mix

7.       Service blue print

8.       Explain ‘benchmarking’. (nov. 2003, 04, 08)

9.       Advantages of branding services

10.     Characteristics of a good brand

11.     Types of branding

12.     Pre-requisites for achieving service quality

13.     Relevance of quality in service

14.     Dimensions of service leadership

15.     Vision-mission statement  (oct. 2010)

16.     Moment of truth (now 02, 03, 04; may 08)

17.     Service marketing trinity triangle

18.     Objectives of internal marketing

IMPORTANT SHORT NOTES

1. Explain the concept of inseparability of service?

2. Short note on four key characteristics of services?

3. Define Internal marketing

4. Explain ‘Moment of truth’

5. Service marketing Trinity/Triangle??

6. Explain Yield management

7. What is service recovery?

8. Explain branding of services??

9. Short note on HUDCO & MAHADA?

10. Short note on NHB?

11. Short note on MHADA?

 

IMPORTANT LONG TYPE QUESTIONS

Q.1.     Define services & Explain distinctive characteristics of services. (Nov. 03)

Q.2.     How to address to unique characteristics of the Service Industry? Explain strategy and Tactics Overcome it.

Q.3.     Attributes the reason for rapid growth of service sector in the global as well as Indian Contract?

Q.4.     Write a note on growing importance of services.

Q.5.     What are the factors posing threat to service marketing?

Q.6.     What are the factors stimulating the transformation of the service marketing environment?

Q.7.     What are the stages of the buying decision process?

Q.8.     What are the factors influencing buyers behaviour?

Q.9.     Write a note on Managing ‘Customer Expectations’.

Q.10.   Explain Bases of Market segmentation.

Q.11.   Explain steps in developing a service positioning strategy.

Q.12.   Explain strategies for managing capacity to match demand?

Q.13.   What Causes Gaps in Services Quality?

Q.14.   What is service productivity? Explain strategies for improving it?

Q.15.   What are the factors influencing complaining behaviour?

Q.16.   What are guidelines for effective problem resolution :

Q.17. What are the different tourism product? How do you manage Tourism or

leisure products?

Q.18. Pricing in tourism services is complex because tourism is a composite

product. Do you agree? What are the different elements you would consider while pricing tourism services?

Q.19. Write short note on Importance of people mix in banking sector?

Advertisement
The following two tabs change content below.
MT UVA- University, Vocational and Affiliated Education for BMS
5 Comments
  1. Bhavisha Madhani 7 years ago

    Please let me know from where i’ll got the ATKT papers of April 2012 for Service Sector Management

    • BMS Team 7 years ago

      We don’t have the ATKT papers of April exams.

  2. wilfred 7 years ago

    thnx

  3. […] Also refer to Service Sector Management Important Question Bank 2012 | BMS.co.in :: Bachelors in Management Studie… […]

  4. blumsymn 4 weeks ago

    1 canadian online pharmacy [Link deleted]- king canadian pharmacy level 1 first aid course <a href=[Link deleted]pharmacy online pharmacy rx

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account