Services Marketing


Unit 1

  1. What are the unique features of services and how different is the same from goods
  2. What are the factors contributing to growth of service sector in India
  3. Elaborate the role of services in India
  4. How are services classified
  5. What are the key challenges in marketing services and how are they overcome
  6. What are the factors influencing the consumer behaviour for services
  7. How are services positioned
  8. Elaborate the product service continuum and service marketing traingle

Unit 2

  1. Elaborate 7 Ps of service marketing with any specific sector
  2. Elaborate the service flower with any specific sector
  3. How is pricing done in services
  4. Role of Physical evidence in Service marketing
  5. What is the role of service blueprinting
  6. What are the advantages of services branding
  7. What are the problems in service branding
  8. Elaborate service mapping


Unit 3

  1. What are the various approaches to improve service quality
  2. Ways to improve service productivity
  3. Elaborate the zone of tolerance
  4. Explain the GAAP model with help of any sector
  5. Explain the SERVQUAL model with an example
  6. How is service quality measured
  7. Strategies to balance the gap between demand and supply of services


Unit 4

  1. What are the factors favouring international marketing strategies
  2. What are the elements of transnational strategies
  3. What are factors favouring transnational service strategies
  4. Explain some recent trends in service marketing in hospitality, healthcare and banking sector
  5. What are some ethical issues in service marketing


Text books recommended

  1. Sheth Publications:- Arun Pujari,
  2. Vipul Publications:- Romeo Mascarenhas


For any further clarifications or exam guidance, feel free to contact Prof Vipin Saboo on 9820779873 (call or whatsapp)

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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.

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