Services Marketing
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Unit 1
- What are the unique features of services and how different is the same from goods
- What are the factors contributing to growth of service sector in India
- Elaborate the role of services in India
- How are services classified
- What are the key challenges in marketing services and how are they overcome
- What are the factors influencing the consumer behaviour for services
- How are services positioned
- Elaborate the product service continuum and service marketing traingle
Unit 2
- Elaborate 7 Ps of service marketing with any specific sector
- Elaborate the service flower with any specific sector
- How is pricing done in services
- Role of Physical evidence in Service marketing
- What is the role of service blueprinting
- What are the advantages of services branding
- What are the problems in service branding
- Elaborate service mapping
Unit 3
- What are the various approaches to improve service quality
- Ways to improve service productivity
- Elaborate the zone of tolerance
- Explain the GAAP model with help of any sector
- Explain the SERVQUAL model with an example
- How is service quality measured
- Strategies to balance the gap between demand and supply of services
Unit 4
- What are the factors favouring international marketing strategies
- What are the elements of transnational strategies
- What are factors favouring transnational service strategies
- Explain some recent trends in service marketing in hospitality, healthcare and banking sector
- What are some ethical issues in service marketing
Text books recommended
- Sheth Publications:- Arun Pujari,
- Vipul Publications:- Romeo Mascarenhas
For any further clarifications or exam guidance, feel free to contact Prof Vipin Saboo on 9820779873 (call or whatsapp)
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Education Qualification:
BMS- N M College (University Rank Holder)
PGDBM- Sydenham College
M Com- College topper
Mr Vipin Saboo has been associated with the following institutes as a visiting faculty
Lords college, Malad
Patkar College, Goregoan
Saraf college, Malad
Dalmia college, Malad
St Andrews College, Bandra
Wilson College, Grant Road
Thakur college, Kandivili
L N College, Kandivili
N K College, Malad
Dhanukar College, Vile Parle
St Xaviers College, Marine Lines
Shroff College, Kandivili
KES College, Khar
Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.
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