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RETAIL MANAGEMENT QUESTION BANK

 

 

CONCEPTS

 

SHORT NOTES

1. Consumer Co operatives [34] 1.      Retailing[3]
2. Leased Departments [34] 2.      Retailers role in distribution channel [5]
3. Retail Market Strategy[59] 3.      Store v/s Non Store retailer [37]
4. Merchandise Management [78] 4.      Multi channel Retailing [38]
5. Tonnage Merchandising [82] 5.      Types of Franchising [46]
6. Rounder [83] 6.      Franchising in India [53]
7. Gondolas [84] 7.      Strategic Retail Planning Process[66]
8. Category Management[85] 8.      Advantages and Disadvantages of high

inventory turnover [90]

9. Fad [91] 9.      Assortment Planning [92]
10. Parallel Branding [101] 10.    Factors affecting pricing decisions

[114]

11. Private Labelling [101] 11.    Markdowns [122]
12. EDLP [117] 12.    Store Location [137]
13. Extinction Pricing [119] 13.    Floor Space Management [164]
14. Psychological Pricing [119] 14.    CRM [176]
15. Coupons [124] 15.    Customer Retention [184]
16. Rebates [125] 16.    CRM Process [180]
17. Store Planning [137]  
18. Visibility [141]  
19. Staple Goods [155]  
20. Lifetime Value [182]  
21. RFM Analysis [184]  

 

 

LONG ANSWERS

 

Q.1     Drivers of growth of retailers in India [10]

Q.2     Types of Retailers [19]

Q.3     Building a Sustainable Competitive advantage [61]

Q.4     Role of IT in Retail [70]

Q.5     Types of Store Layout [158]

 

 

 

 

BOOKS REFERRED:-  RETAIL MANAGEMENT by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition.

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