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INTERNATIONAL MARKETING QUESTION BANK

 

 

CONCEPTS

 

SHORT NOTES

1.     International Marketing [2] 1.      International v/s Domestic Marketing

[11]

2.     Trading Blocs [38] 2.      David Ricardo’s Theory [14]
3.     Principles of GATT [46] 3.      GATT v/s WTO [54]
4.     MNC’s [55] 4.      Tariff v/s Non-Tariff Barriers [65]
5.     Transport Packaging [71] 5.      Specific v/s Ad Valorem Duty [66]
6.     Handling Marks [83] 6.      Essentials of Good Packaging [77]
7.     Turnkey Contracts [169] 7.      Role of IIP [79]
8.     Counter Trade [170] 8.      Role of Overseas Distribution Channel

[88]

9.     Greenfield Strategy [173] 9.      Factors Determining Price [99]
  10.    Export Pricing [100]
  11.    Break Even Pricing [122]
  12.    DEPB Scheme [139]
  13.    APEDA [147]
  14.    Fiscal Incentives [149]
  15.    Market Skimming v/s Market

Penetration [155]

  16.    FOB Price v/s CIF Price Quotation

[156]

  17.    Forms of Direct Exporting [161]
  18.    Indirect exporting [164]
  19.    Contract Manufacturing [167]
  20.    Management Contracting [168]
  21.    Market Selection Process [186]
  22.    Direct v/s Indirect exporting [193]

 

 

LONG ANSWERS

 

Q.1      International Business Environment [16]

Q.2      Trade Barriers [29]

Q.3      Export Costing methods [104]

Q.4      Incoterms [128]

Q.5      Selecting Potential Markets [181]

 

 

 

BOOKS REFERRED:- INTERNATIONAL MARKETING by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition

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