RETAIL MANAGEMENT QUESTION BANK

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CONCEPTS SHORT NOTES
1. Consumer Co operatives [34] 1. Retailing[3]
2. Leased Departments [34] 2. Retailers role in distribution channel [5]
3. Retail Market Strategy[59] 3. Store v/s Non Store retailer [37]
4. Merchandise Management [78] 4. Multi channel Retailing [38]
5. Tonnage Merchandising [82] 5. Types of Franchising [46]
6. Rounder [83] 6. Franchising in India [53]
7. Gondolas [84] 7. Strategic Retail Planning Process[66]
8. Category Management[85] 8. Advantages and Disadvantages of high inventory turnover [90]
9. Fad [91] 9. Assortment Planning [92]
10. Parallel Branding [101] 10. Factors affecting pricing decisions [114]
11. Private Labelling [101] 11. Markdowns [122]
12. EDLP [117] 12. Store Location [137]
13. Extinction Pricing [119] 13. Floor Space Management [164]
14. Psychological Pricing [119] 14. CRM [176]
15. Coupons [124] 15. Customer Retention [184]
16. Rebates [125] 16. CRM Process [180]
17. Store Planning [137]
18. Visibility [141]
19. Staple Goods [155]
20. Lifetime Value [182]
21. RFM Analysis [184]

LONG ANSWERS

Q.1 Drivers of growth of retailers in India [10]

Q.2 Types of Retailers [19]

Q.3 Building a Sustainable Competitive advantage [61]

Q.4 Role of IT in Retail [70]

Q.5 Types of Store Layout [158]

BOOKS REFERRED:- RETAIL MANAGEMENT by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition.

 

Content Courtesy – NAVIGATOR TUTORIALS

 

P.S. These are only likely questions and not the only questions to be studied for exams. Please go through other topics as well 

 

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