INTERNATIONAL MARKETING QUESTION BANK

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CONCEPTS

SHORT NOTES

1. International Marketing [2] 1. International v/s Domestic Marketing [11]
2. Trading Blocs [38] 2. David Ricardo’s Theory [14]
3. Principles of GATT [46] 3. GATT v/s WTO [54]
4. MNC’s [55] 4. Tariff v/s Non-Tariff Barriers [65]
5. Transport Packaging [71] 5. Specific v/s Ad Valorem Duty [66]
6. Handling Marks [83] 6. Essentials of Good Packaging [77]
7. Turnkey Contracts [169] 7. Role of IIP [79]
8. Counter Trade [170] 8. Role of Overseas Distribution Channel [88]
9. Greenfield Strategy [173] 9. Factors Determining Price [99]
10. Export Pricing [100]
11. Break Even Pricing [122]
12. DEPB Scheme [139]
13. APEDA [147]
14. Fiscal Incentives [149]
15. Market Skimming v/s Market Penetration [155]
16. FOB Price v/s CIF Price Quotation [156]
17. Forms of Direct Exporting [161]
18. Indirect exporting [164]
19. Contract Manufacturing [167]
20. Management Contracting [168]
21. Market Selection Process [186]
22. Direct v/s Indirect exporting [193]

LONG ANSWERS

Q.1 International Business Environment [16]

Q.2 Trade Barriers [29]

Q.3 Export Costing methods [104]

Q.4 Incoterms [128]

Q.5 Selecting Potential Markets [181]

BOOKS REFERRED:- INTERNATIONAL MARKETING by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition.

 

Content Courtesy – NAVIGATOR TUTORIALS

 

P.S. These are only likely questions and not the only questions to be studied for exams. Please go through other topics as well 

 

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