Because technology is employed to some degree in every value creating activity, changes in technology can impact competitive advantage by incrementally changing the activities themselves or by making possible new configurations of the value chain.

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Various technologies are used in both primary value activities and support activities:

Inbound Logistics Technologies

o  Transportation

o  Material handling

o  Material storage

o  Communications

o  Testing

o  Information systems

 

•    Operations Technologies

o  Process

o  Materials

o  Machine tools

o  Material handling

o  Packaging

o  Maintenance

o  Testing

o  Building design & operation

o  Information systems

 

•    Outbound Logistics Technologies

o  Transportation

o  Material handling

o  Packaging

o  Communications

o  Information systems

 

•    Marketing & Sales Technologies

o  Media

o  Audio/video

o  Communications

o  Information systems

 

•    Service Technologies

o  Testing

o  Communications

o  Information systems

 

 

 

 

 

 

 

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