Process of Public Relations

Establishing an public relations program on behalf of a business or industry, or a professional group, involves a series of steps that, although subject to some variation in differing situations, generally will include:

Public relations activity has seven steps

1. Analysis of the situation
2. Definition of problem areas
3. Identification of pertinent publics
4. Establishment of specific objectives
5. Planning of program
6. Implementation of program
7. Periodic evaluations of progress