9 years ago 9 years ago

Principles of Marketing – Revised FYBMS Syllabus 2016

by BMS Team 9 years ago9 years ago

52764views

Principles of Marketing – Revised FYBMS Syllabus 2016

Modules at a Glance

Sr. No.	Modules	No. of Lectures
1	Introduction to Marketing	15
2	Marketing Environment, Research and Consumer Behaviour	15
3	Marketing Mix	15
4	Segmentation, Targeting and Positioning and Trends In Marketing	15
Total		60

Principles of Marketing – Syllabus Overview

Sr. No.	Modules / Units
1	Introduction to Marketing
	Introduction to Marketing:Definition, features, advantages and scope of marketing. The 4P’s and 4C’s of marketing. Marketing v/s Selling. Marketing as an activity and function Concepts of Marketing: Needs, wants and demands, transactions, transfer and exchanges. Orientations of a firm: Production concept; Product concept; selling concept and marketing concept, social relationship, Holistic marketing.
2	Marketing Environment, Research and Consumer Behaviour
	The micro environment of business: Management structure; Marketing Channels; Markets in which a firm operates; competitors and stakeholders. Macro environment: Political Factors; Economic Factors; Socio Cultural Factors , Technological Factors (PEST Analysis) Marketing research: Meaning, features, Importance of marketing research. Types of marketing research: Product research; Sales research; consumer/customer research; production research MIS:Meaning, features and Importance Consumer Behaviour: Meaning, feature, importance, factors affecting Consumer Behaviour
3	Marketing Mix
	Marketing mix: Meaning –elements of Marketing Mix. Product-product mix-product line lifecycle-product planning – New product development- failure of new product-levels of product. Branding –Packing and packaging – role and importance Pricing – objectives- factors influencing pricing policy and Pricing strategy. Physical distribution – meaning – factor affecting channel selection-types of marketing channels Promotion – meaning and significance of promotion. Promotion tools (brief)
4	Segmentation, Targeting and Positioning and Trends In Marketing
	Segmentation – meaning , importance , basis Targeting – meaning , types Positioning – meaning – strategies New trends in marketing – E-marketing , Internet marketing and marketing using Social network Social marketing/ Relationship marketing

Reference Books for subject: Principles of Marketing

Kotlar, Philip, Marketing Management, Prentice Hall, New Delhi.
Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.
McCarthy, E.J., Basic Marketing: A managerial approach, Irwin, New York.
Pillai R S, Bagavathi, Modern Marketing

FYBMS revised syllabus, principles of marketing

Posted by BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected].

52 Comments

Cancel reply

You must be logged in to post a comment.

Principles of Marketing – Revised FYBMS Syllabus 2016

Principles of Marketing – Revised FYBMS Syllabus 2016

Modules at a Glance

Principles of Marketing – Syllabus Overview

Like it? Share with your friends!

52 Comments

Facebook comments: