Pricing Decisions, Policies and Practices
Pricing is a very important area of managerial economics. In fact price is the origin of the revenue of a firm. As such the success of a usiness firm largely depends on the accuracy of price decisions of that firm. The important aspects dealt under area, are as follows:
- Price determination in various market forms
- Pricing methods
- Differential pricing product-line pricing and price forecasting.
70 Comments