Price of the Product

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The price of a product is one of the most important determinants of demand in the long run and the only determinant in the short run. The price and quantity demanded are inversely related to each other. The law of demand states that the quantity demanded of a good or a product, which its consumers would like to buy per unit of time, increases when its price falls, and decreases when its price increases, provided the other factors remain’ same. The assumption ‘other factors remaining same’ implies that income of the consumers, prices of the substitutes and complementary goods, consumer’s taste and preference and number of consumers remain unchanged. The price-demand relationship assumes a much greater significance in the oligopolistic market in which outcome of price war between a firm and its rivals determine the level of success of the firm. The firms have to be fully aware of price elasticity of demand for their own products and that of rival firm’s goods.

 

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